“Siblings at full speed.” With these words, APM Monaco announced the return of Charles and Arthur Leclerc as ambassadors in an exclusive new campaign. This time, the brothers embody the Maison’s soon-to-launch Collection Automne – a daring expression of modern jewelry that is bold, versatile, and unisex.
The partnership feels like a natural continuation of the story APM Monaco and the Leclercs began together. Both born from Monaco’s unique blend of glamour, determination, and cosmopolitan flair, they share a heritage rooted in elegance yet always in motion. For APM, the Automne Collection is a declaration of confidence: jewelry that transcends traditional boundaries, designed to move with the wearer through every facet of life.
True to the brand’s DNA, the new pieces balance contemporary silhouettes with timeless detailing. Crafted with precision and designed to be worn effortlessly, they invite both men and women to embrace a jewelry style that is as fluid and versatile as today’s lifestyle. Whether styled trackside under the global spotlight or at an intimate evening by the Riviera, the collection adapts – luxurious, yet never bound by convention.
The Leclerc brothers, known for their speed, discipline, and elegance on and off the circuit, embody the essence of the campaign. Their presence infuses the collection with a spirit of ambition and individuality, reinforcing APM Monaco’s message: true luxury lies in expressing who you are, without compromise.
With Collection Automne, APM Monaco continues to redefine the codes of contemporary jewelry – bold, unisex, and unmistakably Riviera.
More to come!
More about Leclerc – check it out here
