Aston Martin’s new global partnership with Champagne Bollinger is not about two logos sitting side by side. It is about ritual, craft and the kind of moments that both cars and cuvées are designed to frame.
It is, of course, a poor pairing in consumption. Cars and champagne belong at different hours of the day. But as a meeting of heritage, few unions feel more natural.
Shared Ground
Aston Martin, founded in 1913, and Bollinger, founded in 1829, have spent more than a century refining a craft that resists shortcuts. Both carry Royal Warrants. Both still place hand and eye where machines could easily intrude. And both sell more than a product. They sell a way of arriving.
The alignment is clear. Aston Martin’s design language values proportion and restraint. Bollinger follows the same philosophy in its winemaking, maintaining thousands of oak barrels under the care of its own cooper to build wines with depth and structure rather than noise. The language is different, but the values rhyme.
Inside The Experience
As official partners, the two houses will now share stages around the world. Expect Bollinger at Aston Martin unveilings, private client gatherings, and paddock hospitality. The car will remain the star, but the champagne adds ceremony. Picture a bottle catching the light beside the curve of a fender, crystal against carbon, oak against leather. These are details that matter when luxury is as much about theatre as it is about performance.
Performance And Palate
Bollinger’s wines are known for their backbone and quiet power. Aston Martin’s current range speaks the same language. The DB12 offers long-legged poise, the Vantage is precise and composed, and neither shouts for attention. Each relies on balance. One builds it in chassis tuning, the other in careful maturation. Patience is the shared ingredient.
Don’t Drink And Drive
The obvious caution is the image of pairing alcohol with cars. Both brands are clear that their activations will carry responsible drinking messages. The wheel and the glass live in different worlds. If driving is still to come, champagne is not.
Partnerships in the luxury world often feel like noise. This one feels earned. Bollinger brings ceremony to Aston Martin’s most photogenic moments, and Aston Martin gives Bollinger a stage that moves. Champagne has no place in the drive of an Aston, but it doesn’t hurt to have it waiting.
Read more about Aston Martin here.
