With the Concept C, Audi presents more than just a show car – it introduces a radical reduction to the essentials, reshaping the visual and emotional identity of the four rings. At the heart of this new design language stands the vertical frame, a bold reinterpretation of Audi’s heritage that integrates both history and future technologies. Inspired by the Auto Union Type C of 1936 and the third-generation Audi A6 of 2004, the upright frame anchors the brand’s new face while giving presence and character to the sleek roadster.
A New Expression of Open-Air Performance
The Concept C debuts a reimagined roof concept that merges the elegance of a coupé with the thrill of open-air driving. For the first time, Audi equips a roadster with an electrically retractable hardtop, made of two sculptural roof elements that preserve the monolithic silhouette while enabling uncompromised cabriolet enjoyment. Strong shoulders, a stretched roofline, and clean horizontal lines at the rear emphasize the athletic minimalism of the design.
Complementing this is a newly developed light signature, featuring four horizontal elements in both the headlights and taillights. By day or night, it delivers a distinct presence on the road and defines the next chapter of Audi’s visual DNA. Cloaked in a “Titanium” finish, the exterior exudes warm, technical elegance – an homage to the material’s qualities of precision, lightness, and strength.
Minimalism with Emotion Inside
The interior follows the same ethos of clarity and focus. Designed for two, it blends geometric forms with a driver-centric architecture. High-quality materials such as anodized aluminum switchgear deliver the unmistakable “Audi click,” while full-metal Audi rings at the center of the precision-crafted steering wheel highlight craftsmanship at its finest. Natural materials, subtle titanium-inspired tones, and atmospheric indirect lighting further heighten the cabin’s refined warmth.
Technology is seamlessly integrated through “Shy-Tech” solutions – always present, but never intrusive. A retractable 10.4-inch display provides contextual information only when needed, while tactile controls on the steering wheel and center console ensure intuitive interaction. The result: a driving experience that appeals to both logic and emotion.
A Defining Moment for Audi
The Concept C is not only a design study but a herald of Audi’s next era. By combining precision, intelligence, and emotional clarity, it marks a decisive step toward the brand’s future portfolio. Serving as both inspiration and blueprint, this concept car offers a glimpse of a forthcoming production model and will influence a generation of Audi vehicles to come.
With the Concept C, Audi demonstrates how a purist electric sports car can embody both tradition and progress – minimalist in design, yet maximal in emotion.
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